[object Object][object Object][object Object][object Object]

JOHNNIE WALKER – THE SPICE ROAD™

JOHNNIE WALKER® LAUNCHES THE SPICE ROAD™,
INSPIRED BY TRAVEL AND MADE EXCLUSIVELY FOR TRAVELLERS

 

This week (November 27th) Johnnie Walker release the first in a new line of whiskies named The Explorers’ Club Collection that celebrates the timeless spirit of todays world traveler.

 

Johnnie Walker Explorers’ Club Collection The Spice Road

 

The first in the series – JOHNNIE WALKER THE SPICE ROAD is described as follows:

“We specially selected whiskies to create a bold blend of intriguing complexity inspired by the richness of this part of the world: there is a spicy zestiness on the nose, balanced by fresh citrus. The smooth, rich and honeyed flavours on the palate, warmed by cloves, ginger and vanilla sweetness, give way to a smouldering finish of the JOHNNIE WALKER signature smoke,”

-Master Blender Jim Beveridge.

Though the exotic influence on the ancient Spice Road to the Orient may seem like a departure from what we would expect from Johnnie Walker, they still hold true to their roots; producing a whiskey that is in both taste and character, is faithful to their ideals.

Since the beginning JW had thought on a global scale with the goal of taking the Striding Man crossing the four corners of the world. In the late 1800’s to early 1900’s Their agents would cross the globe in search of new opportunity driven by a sense of adventure…taking them to exotic far away places like the Orient, Persia, and the Americas. When their paths did eventually cross, it was usually in London in a special room Alexander Walker created back in 1920 called The Travellers’ Room.

 

Travellers’ Room

 

It was in the Travellers’ Room that these men would relax, enjoy some scotch and weave tales of wonder and exploration. Today it’s with this intrepid spirit in mind that JW created the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION™.

 

“Travel is in the DNA of JOHNNIE WALKER and it is these credentials that we feel will resonate with today’s travellers who are undertaking bold journeys of their own.

– Steve White, Marketing Director of Diageo Global Travel and Middle East

 

 

Following the Spice Road, in 2013, Johnnie Walker will release THE GOLD ROUTE™ inspired by the Americas and the Carribean

and then THE ROYAL ROUTE™ inspired by the Europe – Persia

 

In honor of todays traveller, the The Johnnie Walker Explorers’ Club Collection will be found exclusively in duty free shops around the world. If you want it, you are going to have to pack a bag.

 

est. retail price: $43

 

 

Xan

Xan

Founder and senior editor of VODA. Cocktailian, Journalist, Traveler, and the next Robin Leach.

More Posts

Follow Me:
TwitterFacebookPinterest

Share

Comments are closed.